The new edition of Purpose Day, the only event in Italy entirely dedicated to the theme of Purpose, will be held on Thursday, 1 October 2026 at 9.30 am at the prestigious Teatro Lirico Giorgio Gaber in Milan. For the second year in a row, the event has been enriched by our collaboration with HEC Paris Business School and its Purpose Center, affirming its position as a major European event for the debate on Purpose.

Event speakers
The central theme of Purpose Day 2026

Purpose is the strategic force that can guide technology towards a desirable future, one which is chosen rather than being endured. It’s not just about innovation, but about giving direction and meaning to progress: technology inspired by values, capable of stimulating individual creativity, fostering sustainable business models, and generating wellbeing for society. In an ever-shifting environment, Purpose becomes the engine that anticipates scenarios and transforms change into opportunity, generating tangible and positive impacts for people, businesses and communities. For this reason, this year’s central theme will be “Driving Technology to Shape Meaningful Futures.”

International speakers and leading voices

The 2026 edition will bring to the stage internationally renowned figures, including business leaders, academics and creatives who will offer diverse and complementary perspectives on the relationship between Purpose, technology and the future:

·      Raffaella Cagliano, Academic Director of POLIMI School of Management

·      Mario Calderini, Full Professor of Management for Sustainability and Impact, Politecnico di Milano

·      Paola Castellacci, CEO and Chairman of Adiacent SpA

·      Vittorio Chiesa, Chairman of POLIMI Graduate School of Management

·      Charles Conn, President of Patagonia

·      Rodolphe Durand, Academic Director of the S&O Institute Purpose Center of HEC Paris

·      Andrea Fagnoni, Chief Client Officer of Ipsos Doxa and Co-founder of the Civic Brands Observatory

·      Melissa Ferretti Peretti, Vice President and Country Manager of Google Italy

·      Federico Frattini, Dean of POLIMI Graduate School of Management

·      Rebecca Henderson, John & Natty McArthur University Professor, Harvard University

·      Josip Kotlar, Full Professor of Strategy, Innovation and Family Business and Co-Scientific Director of the Purpose in Action Observatory of POLIMI School of Management

·      Stefan Krook, Serial Entrepreneur, Impact Investor and Practitioner in Residence of Stockholm School of Economics

·      Roberto Mordacci, Vice Rector of Humanities and Social Sciences of Vita-Salute San Raffaele University

·      Hermann Niebuhr, South African Artist and Pioneer of New Painting Techniques

·      Chiara Pantalena, Lead Researcher of the Purpose in Action Observatory of POLIMI School of Management, Post Doctoral Researcher and Senior Strategy and Research Associate of Politecnico di Milano

·      Mauro Porcini, President and Chief Design Officer of Samsung

·      Fabrizio Rotondi, Vice President and Country Manager Italy of Workday

·      Darren Rudkin, Founder and CEO of The Mind at Work

·      Rosario Sica, Member of the Board of Directors, with responsibility for Strategy, Innovation, and AI-driven activities of Adiacent SpA, a company within the SESA Group

·      Roberto Verganti, Professor of Stockholm School of Economics, of Harvard Business School, and Co-founder of Leadin’Lab, Politecnico di Milano

·      Marco Vergeat, President of ASFOR and President and Senior Partner of the Summit Group

An event that continues to grow

In its past editions, Purpose Day has welcomed over 3,000 guests and brought global leaders to the stage such as Indra Nooyi, former CEO of Pepsi, Ginni Rometty, former CEO of IBM, Andrea Orcel, CEO of UniCredit Group, Paul Polman, former CEO of Unilever, Francesco Starace, former CEO of ENEL, Silvia Rovere, Chairwoman of Poste Italiane, Gary Lubner, former CEO of Belron, Laura Burdese, Deputy CEO of Bvlgari, and Cristina Scocchia, CEO of illycaffè, together with leading figures in the academic and institutional fields, including Ranjay Gulati of Harvard Business School, Alex Edmans of London Business School, Colin Mayer and Mary Johnstone-Louis of Oxford University, Maurizio Zollo of Imperial College, Sarah Kaplan of University of Toronto, and Sophie Bacq of IMD.

Past Editions
A date not to be missed

Purpose Day 2026 will bring together different voices and perspectives to explore the role of Purpose in consciously guiding the technological transformations under way, thanks to the presence of high-profile speakers and an open debate on the challenges and opportunities that these evolutions bring.

We look forward to seeing you on 1 October 2026 at the Teatro Lirico Giorgio Gaber in Milan.

In collaboration with

With the patronage of

aidaf
aidp
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Assintel