ITA
We are pleased to welcome you to Purpose Day 2024, the only event in Italy dedicated to the fundamental role of purpose as a strategic lever to improve business performance and transform organisations, generating a lasting impact on society.
In recent years, Purpose − understood as the fundamental reason for an organisation to exist, which provides a profound meaning to its actions and explains the impact it aims to have on society and the environment − has assumed a central role and professionals increasingly consider it as a fundamental tool for redefining the functioning of businesses and their relationship with society.
Event speakers
AGENDA
9:30A.M.
Institutional Welcome with Alessia Cappello, Councilor for Economic Development and Labor Policies - Municipality of Milan
, Alessandro Perego, Vice Rector for Sustainable Development and Impact of the Polytechnic of Milan and Vittorio Chiesa, POLIMI Graduate School of Management President
9:45A.M.
Faculty speech with Mario Calderini, Full Professor of Impact Management and Sustainability at Politecnico di Milano
10:00A.M.
Interview with Ginni Rometty, Former IBM CEO, moderated by Prof. Mario Calderini, Full Professor of Impact Management and Sustainability at Politecnico di Milano
10:30A.M.
Panel “Purpose: strategia per azioni di impatto” with Silvia Rovere, Chairwoman of Poste Italiane S.p.A., Nicola Monti, CEO of Edison, Davide Zardo, CEO Schneider Electric Italia and Barbara Cominelli CEO JLL Italia moderated by Federico Frattini, Dean of POLIMI Graduate School of Management
11:15A.M.
Break
11:45A.M.
Impact Stories - Cristina Scocchia CEO illycaffè
12:00P.M.
«Ignite» project presentation by Federico Frattini, Dean of POLIMI Graduate School of Management
12:10P.M.
Impact Stories - Marco Mazzucco CEO Blue Assistance and director Vita e Welfare of Reale Group
12:25P.M.
««Eduseries – Purpose in Action» project presentation
12:40P.M.
Impact Stories – Darren Rudkin «The Mind at Work» founder
12:45P.M.
Lunch break
2:00P.M.
Faculty speech – Sarah Kaplan, Professor of Gender and the Economy at Rotman School of Management
2:15P.M.
‘Leave Your Mark’ project presentation - Enrico Bellazzecca, Assistant Professor of Sustainability and Impact Management del Politecnico di Milano
2:20P.M.
Presentation of the ‘Purpose In Action’ Observatory research - Josip Kotlar, Full Professor and Scientific Director of the Purpose in Action Observatory of the Polytechnic of Milan with Strategic Partner OpenKnowledge, Gruppo BIP
2:35P.M.
Key Note speech - ‘The value of Purpose’: Finding meaning in an organisation. A duty to people and the future. Rosario Sica, CEO of OpenKnowledge and Global Equity Partner of BIP Group
2:50P.M.
Faculty Speech – Mary Johnstone-Louis, Senior Fellow in Management Practice at Oxford University Saïd Business School
3:10P.M.
Panel “ Purpose at Work. How to Generate Real Impact” - Maximo Ibarra, CEO Engineering, Stefano Corrado, DG Richemont Italy, Marco Forestiere, General Director Italia - Sandoz, moderated by Anna Forciniti, Impact-centered Innovation Senior Advisor & Founder Evidentia SB.
3:45P.M.
Founder of the Leonardo Centre on Business for Society Imperial College London
4:10P.M.
Closing remarks
Streaming
Organisers
POLIMI Graduate School of Management
We inspire the business leaders of tomorrow and the companies at which they work, knowing that we can play a crucial role in creating a better future for all. We believe that education is of fundamental importance, as it provides tomorrow’s leaders with the skills and experience they will need to face our society’s most important challenges. Our School, which was founded over 40 years ago in Milan as MIP Politecnico di Milano, is today a non-profit joint-stock consortium company, made up of the University and a group of leading Italian and international companies.
POLIMI Graduate School of Management
We inspire the business leaders of tomorrow and the companies at which they work, knowing that we can play a crucial role in creating a better future for all. We believe that education is of fundamental importance, as it provides tomorrow’s leaders with the skills and experience they will need to face our society’s most important challenges. Our School, which was founded over 40 years ago in Milan as MIP Politecnico di Milano, is today a non-profit joint-stock consortium company, made up of the University and a group of leading Italian and international companies.
Strategic Partner
Strategic Partner
In collaboration with
With the patronage of
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